Why your website enquiries dried up, and how to find out in ten seconds
The eight things that quietly stop a business website producing enquiries: a lapsed certificate, a form posting into nothing, analytics that died in 2023, a page Google cannot title. How to check each one yourself.
The call usually goes: the site used to bring in a few enquiries a week and now it brings in none, and nobody changed anything. That last part is the clue. Websites do not stay still when nobody touches them; they rot, and the rot is invisible from the owner's own laptop, which has the old files cached and the old password saved.
The eight quiet killers
The certificate lapsed. The automatic renewal broke months ago, the certificate expired last Tuesday, and every visitor since has seen a full-page browser warning and left. You did not see it because you have not opened your own site in a private window.
The form posts into nothing. The mailbox it sent to was closed, or the plugin that sent it broke in an update, and it has been thanking people for messages that went nowhere since spring.
The site is not secure. Chrome marks it “Not secure” in the address bar and flags the form as people type. A third of them stop.
Analytics died in July 2023. Old Universal Analytics tags stopped collecting; the dashboard you never looked at has been empty for two years, so nobody noticed the traffic fall.
Google cannot title the page. The title tag is empty or the same on every page, so Google invents one, usually your domain name, and the listing under yours gets the click.
It was never built for phones. Six in ten visitors are on one, and the site shows them a shrunken desktop page.
It takes four seconds to start. Half of mobile visitors are gone by three.
The phone number is in a menu. On a phone, the one thing most visitors wanted is one tap too far away.
How to check in ten seconds
Put your address into the free audit on this site. It fetches your homepage once, the way a visitor's browser does, and lists the faults it actually hits, each written as what it costs you. No form, no call, no sales sequence. If it finds nothing, you have a different problem and we will say so.
Each fault has its own page explaining how to see it yourself, what it costs, and what fixing it costs. Most single faults are a half day's work on the site you already have; five or more usually means a rebuild is cheaper than five fixes.
Check your own site
Free, on screen in seconds, no call.
Free, on screen in about ten seconds, no call. We fetch your homepage once, the way a visitor's browser does, and nothing else.