Websites for independent jewellers: your pieces on your own site within the hour, and the enquiry on your desk first
You already keep your pieces up to date for the online jewellery retailers. The same feed can run a site you own, fast enough to score 100 on Google's own test, where someone buying a ring finds the piece, sends the enquiry to you, and never sees a competitor's stock beside yours.
What it is like now
- Ring buyers research for weeks online and visit once; if you are not in the research, you are not in the visit.
- Bespoke, repairs and stock all need different flows and the site has one contact form.
- Stock photography is expensive and the site shows supplier images everyone else has.
What we build for jewellers
- Stock and collections online with real photography and clear prices or price bands
- Appointment booking for bespoke and engagement consultations
- Repair and valuation intake with status updates by email
- Wishlists and reminders, which is how anniversaries become repeat sales
What it looks like in practice
Ring buyers research for weeks online and visit once; if the jeweller is not in the research, they are not in the visit. We put stock and collections online with real photography and clear prices or price bands, appointment booking for bespoke and engagement consultations, repair and valuation intake with status updates by email, and wishlists and reminders, which is how anniversaries become repeat sales.
What a website costs for independent jewellers
Most jewellers need the Growth tier, from €10,000, delivered in 6 weeks, paid 40% to start, 40% at staging sign-off, 20% at launch. That includes your pieces fed from your own system, a page per piece, the filters your buyers use, enquiry capture with alerts, sector pages, structured data, 100/100 on Google's speed test at launch, and your hosting, domain and code in your name.
After launch, most take the Managed care plan at €195 a month: hosting, backups, updates, monitoring, unlimited content edits and two hours of development a month, cancel any month. If the site you have now only needs its faults fixed rather than replacing, single fixes start at €350 and the free audit names them.
Typical ticket for a piece in your trade is €200 to €20,000; one enquiry that comes to you instead of to the online jewellery retailers covers a lot of website. The full menu, with the five-year comparison, is on the pricing page.
Questions jewellers ask
- We would rather not show prices on the expensive pieces.
- Then show bands on those and exact prices on the rest. A visitor who cannot see any price assumes the worst and does not book.
- Can repairs be tracked online?
- Yes. Intake with photos, a reference number, and status emails at each stage, so the shop stops ringing to say it is ready.
- Bespoke work needs a conversation.
- It starts with a booked appointment and a short form: occasion, budget band, ideas. The conversation happens prepared.
Check your own site first
Free, on screen in seconds. The faults someone buying a ring actually hits on your homepage, and what each one costs you.
Free, on screen in about ten seconds, no call. We fetch your homepage once, the way a visitor's browser does, and nothing else.
Five questions to ask anyone quoting you, and our answers
- Where is the work actually done?
- Here, by the person you are talking to. Nothing is passed to a white-label shop in another time zone without telling you, because nothing is passed anywhere.
- Who can see my enquiry data, and under what agreement?
- You, and us while we build or maintain it, under a written data-processing agreement. Your customers' details never leave infrastructure in your name.
- What happens on day 31?
- The same as day 1. Fixed-price builds carry a 90-day warranty on defects; care plans run month to month; nothing expires when the invoice clears.
- Who owns the code, the hosting and the domain?
- You do, from the first commit. Your repository, your hosting account, your registrar. Written into the quote.
- What does Google's own speed test say about it?
- 100/100 at launch on every build we ship, or you do not pay the final instalment. Run it yourself, on any page of the proof site, right now.
Fifteen minutes about your shop
Tell us how your pieces reach the online jewellery retailers today and we will tell you how they reach your own site tomorrow, with a fixed price.