Arklight.
Free audit
Costing you rankings and trust

No headline for search engines

Your page has no headline for search engines to read.

How to see it yourself, in a minute

  1. Right-click the page, Inspect, and press Ctrl+F for “<h1”.
  2. None, or one that wraps the logo image, is this fault.

Or paste your address into the free audit, which checks this and seventeen other faults in ten seconds.

Why it matters

The main heading is the first thing a search engine uses to work out what a page is about. A page without one, or with the logo image as the only heading, ranks for less than it should.

The main heading is the first thing a search engine uses to work out what a page is about. A page without one ranks for less than it should, and a page whose only heading is the logo ranks for your company name and nothing else.

How we fix it

We give every page one clear headline in your customers' words and put the structure underneath it in the right order.

  1. Give every page one clear headline in the words your customers use.
  2. Put the rest of the headings underneath in the right order, so the page reads as a structure rather than a wall.

How long: Two hours.

This is one of the eighteen on the fix one thing list. How a fix is quoted, staged and signed off is on how it works; the site we run ourselves, with none of these faults, is on the proof page.

Who it costs most

On a site that carries stock, this fault is paid for on every item page, not just the homepage. It is one of the first things we check for:

Every sector we build for

Questions people ask about this

Does the headline have to be visible?
Yes. Hidden headings are treated as spam. It should be the biggest text on the page and say what the page is for.

People usually find this page by searching

  • “h1 tag missing”
  • “website headings seo”
  • “page has no h1”

Has your site got it?

Paste your address. This and seventeen other faults, checked in seconds.

Free, no call. The first findings come up in a few seconds and the full result in about half a minute. We load your site in a real mobile browser the way Google measures it, read your inner pages, your DNS, certificate, email records and sitemap, follow your stock list to the pages for the things you actually sell, and show you the three worst things on screen.

Or fix the lot at once

If the audit finds five or more, a rebuild is usually cheaper than five fixes. Prices are on the page.