Websites for motorcycle dealers: your bikes on your own site within the hour, and the enquiry on your desk first
You already keep your bikes up to date for the bike marketplace. The same feed can run a site you own, fast enough to pass Google's real-visitor speed test, where a rider finds the bike, sends the enquiry to you, and never sees a competitor's stock beside yours.
What it is like now
- Riders search by model and year, and your site has a gallery called “Stock”.
- New season gear, used bikes and servicing all fight for the same homepage.
- The marketplace gets the enquiry and you get the invoice.
What we build for bike dealers
- Used and new stock with proper filters: make, engine size, year, mileage, licence class
- Clothing and parts as a catalogue, with click-and-collect if you want it
- Service booking with a diary you control
- Every bike with its own page, so Google sends the rider to you
What it looks like in practice
A bike dealer sells used machines, new-season clothing and workshop time, and the website is a gallery called Stock. We separate the three: used and new bikes with make, engine size, year, mileage and licence class as filters; clothing and parts as a catalogue with click-and-collect; and service booking against a real diary. Each bike gets its own page, so a rider searching a model and year finds the dealer, not the marketplace.
What a website costs for motorcycle dealers
Most bike dealers need the Growth tier, from €10,000, delivered in 6 weeks, paid 40% to start, 40% at staging sign-off, 20% at launch. That includes your bikes fed from your own system, a page per bike, the filters your buyers use, enquiry capture with alerts, sector pages, structured data, built to score 100 on Google's speed test at launch, and your hosting, domain and code in your name.
After launch, most take the Managed care plan at €195 a month: hosting, SSL, daily backups, software updates, uptime and security monitoring, 2 hours a month shared between content edits and development (no rollover), a monthly report in plain English and a one working day response, month to month with 30 days' notice. If the site you have now only needs its faults fixed rather than replacing, single fixes start at €175 and the free audit names them.
Typical ticket for a bike in your trade is €3,000 to €30,000; one enquiry that comes to you instead of to the bike marketplace covers a lot of website. The full menu, with the five-year comparison, is on the pricing page.
Questions bike dealers ask
- Licence class matters to our buyers. Can they filter by it?
- Yes. A2-friendly, restricted and full-licence bikes as a filter, derived from the engine and power figures in your stock data.
- Can clothing and helmets be sold online?
- Yes, as a catalogue with stock levels and click-and-collect or delivery. Sizes and colours as variants, returns handled in the shop.
- Workshop bookings by phone are killing us.
- A service menu with durations and prices and a diary your mechanics control. Reminders by text cut the no-shows.
Faults we see most on bike dealers sites
Before anyone talks about a rebuild, the audit usually finds a few of these. Each has its own page with the fix and the fixed price, and none of them needs a new website.
- Slow to start loading · A half day to a day.
- Not built for phones · One to three days depending on the size of the site, or part of a rebuild.
- Built for Internet Explorer · A day, or part of a rebuild.
- No phone or email on the homepage · Two hours.
- Google told the insecure copy is the master · An hour.
Check your own site first
Free, on screen in seconds. The faults a rider actually hits on your homepage, and what each one costs you.
Free, no call. The first findings come up in a few seconds and the full result in about half a minute. We load your site in a real mobile browser the way Google measures it, read your inner pages, your DNS, certificate, email records and sitemap, follow your stock list to the pages for the things you actually sell, and show you the three worst things on screen.
Five questions to ask anyone quoting you, and our answers
- Where is the work actually done?
- Here, by the person you are talking to. Nothing is passed to a white-label shop in another time zone without telling you, because nothing is passed anywhere.
- Who can see my enquiry data, and under what agreement?
- You, and us while we build or maintain it, under a written data-processing agreement. Your customers' details never leave infrastructure in your name.
- What happens on day 31?
- The same as day 1. Fixed-price builds carry a 90-day warranty on defects; care plans run month to month; nothing expires when the invoice clears.
- Who owns the code, the hosting and the domain?
- You do, from the first commit. Your repository, your hosting account, your registrar. Written into the quote. (The one exception is the monthly dealer plan, where the code passes to you when the 12-month minimum is complete.)
- What does Google's own speed test say about it?
- We build to score 100 on Google's mobile test and report the launch-day figure in writing; the final instalment is due when the written acceptance criteria are met, not on a score. ukcarimports.ie scored 88 on 10 October 2026 with real visitors passing all five Core Web Vitals. Run it yourself, on any page of the proof site.
Fifteen minutes about your showroom
Tell us how your bikes reach the bike marketplace today and we will tell you how they reach your own site tomorrow, with a fixed price.