Websites for agricultural machinery dealers: your tractors and implements on your own site within the hour, and the enquiry on your desk first
You already keep your tractors and implements up to date for the farm machinery site you advertise on. The same feed can run a site you own, fast enough to score 100 on Google's own test, where a farmer finds the tractor or implement, sends the enquiry to you, and never sees a competitor's stock beside yours.
What it is like now
- Farmers search at night and at weekends, and your stock list is a PDF from March.
- Trade-ins arrive faster than anyone updates the website.
- New franchise stock and used stock live in two different systems and neither is on your site.
What we build for agri dealers
- New and used stock on one site, fed from your dealer system, updated as the yard changes
- Filters that match how farmers buy: horsepower, hours, year, front linkage, loader
- Finance enquiry on every machine, routed to the right salesperson
- Parts and service booking on the same site, so it earns its keep between sales
What it looks like in practice
A franchised agri dealer carries new tractors from the manufacturer, used trade-ins, and a parts counter. Farmers search at ten at night for “used 150hp tractor front linkage” and find a national portal. We put new and used on one site fed from the dealer system, with the filters farmers actually use: horsepower, hours, year, loader, linkage. Service booking and parts enquiries sit on the same site, so it works for the business between the big sales, and the finance request on each machine goes to the right salesperson by area.
What a website costs for agricultural machinery dealers
Most agri dealers need the Growth tier, from €10,000, delivered in 6 weeks, paid 40% to start, 40% at staging sign-off, 20% at launch. That includes your tractors and implements fed from your own system, a page per tractor or implement, the filters your buyers use, enquiry capture with alerts, sector pages, structured data, 100/100 on Google's speed test at launch, and your hosting, domain and code in your name.
After launch, most take the Managed care plan at €195 a month: hosting, backups, updates, monitoring, unlimited content edits and two hours of development a month, cancel any month. If the site you have now only needs its faults fixed rather than replacing, single fixes start at €350 and the free audit names them.
Typical ticket for a tractor or implement in your trade is €15,000 to €200,000; one enquiry that comes to you instead of to the farm machinery site you advertise on covers a lot of website. The full menu, with the five-year comparison, is on the pricing page.
Questions agri dealers ask
- We sell new franchise stock too. Can that sit beside the used machines?
- Yes, and it should. New stock comes from the manufacturer's feed or your own list, used from the dealer system, and the visitor sees one stock page with a New/Used filter.
- Farmers ring; they do not fill in forms.
- They ring when the site cannot answer the question. A stock page that shows hours, price and photos answers most of it, and a tappable phone number on every machine keeps the call for the ones who want it.
- Can it take service and parts bookings?
- Yes. A booking form with a real diary for the workshop, and a parts enquiry that captures the machine's model and serial so the counter has what it needs before the call.
Check your own site first
Free, on screen in seconds. The faults a farmer actually hits on your homepage, and what each one costs you.
Free, on screen in about ten seconds, no call. We fetch your homepage once, the way a visitor's browser does, and nothing else.
Five questions to ask anyone quoting you, and our answers
- Where is the work actually done?
- Here, by the person you are talking to. Nothing is passed to a white-label shop in another time zone without telling you, because nothing is passed anywhere.
- Who can see my enquiry data, and under what agreement?
- You, and us while we build or maintain it, under a written data-processing agreement. Your customers' details never leave infrastructure in your name.
- What happens on day 31?
- The same as day 1. Fixed-price builds carry a 90-day warranty on defects; care plans run month to month; nothing expires when the invoice clears.
- Who owns the code, the hosting and the domain?
- You do, from the first commit. Your repository, your hosting account, your registrar. Written into the quote.
- What does Google's own speed test say about it?
- 100/100 at launch on every build we ship, or you do not pay the final instalment. Run it yourself, on any page of the proof site, right now.
Fifteen minutes about your yard
Tell us how your tractors and implements reach the farm machinery site you advertise on today and we will tell you how they reach your own site tomorrow, with a fixed price.