Arklight.
Machinery, plant and equipment

Marketplace syndication for agri dealers

List once on your own site and push to the farm machinery site you advertise on from there, instead of the other way round. Your site becomes the master copy, the enquiry comes home, and the marketplace goes back to being a channel.

What is included

  • Your site as the single source of truth for stock
  • Feeds out to the marketplaces you choose
  • Consistent photos, prices and specs everywhere
  • Reporting on which channel actually produced the sale

What it looks like in practice

A franchised agri dealer carries new tractors from the manufacturer, used trade-ins, and a parts counter. Farmers search at ten at night for “used 150hp tractor front linkage” and find a national portal. We put new and used on one site fed from the dealer system, with the filters farmers actually use: horsepower, hours, year, loader, linkage. Service booking and parts enquiries sit on the same site, so it works for the business between the big sales, and the finance request on each machine goes to the right salesperson by area.

Why agri dealers in particular

  • Farmers search at night and at weekends, and your stock list is a PDF from March.
  • Trade-ins arrive faster than anyone updates the website.
  • New franchise stock and used stock live in two different systems and neither is on your site.

Typical ticket in your trade: €15,000 to €200,000. One enquiry that comes to you instead of to the farm machinery site you advertise on covers a lot of website.

Check your own site first

Free, on screen in about ten seconds, no call. We fetch your homepage once, the way a visitor's browser does, and nothing else.

Fixed price, fixed date, in writing

Fifteen minutes about what you sell and how your stock moves today. A quote within two working days.