Websites for plant and machinery dealers: your machines on your own site within the hour, and the enquiry on your desk first
You already keep your machines up to date for the machinery marketplace you list on. The same feed can run a site you own, fast enough to score 100 on Google's own test, where a contractor finds the machine, sends the enquiry to you, and never sees a competitor's stock beside yours.
What it is like now
- Your stock is on the marketplace within an hour and on your own site whenever someone remembers.
- The enquiry goes to the marketplace first, and they charge you for the lead you generated.
- A buyer searching “used 8 tonne excavator” finds the marketplace, not you.
What we build for machinery dealers
- Stock feed from your dealer system or a spreadsheet, live on your own site in minutes
- Search by category, tonnage, hours, year and price that works on a phone in a cab
- Every machine with its own page, photos, spec and an enquiry that reaches you first
- Sold machines kept as “recently sold” proof instead of vanishing
What it looks like in practice
A dealer with 60 machines in the yard lists every one on the marketplace and keeps a PDF stock list on his own site that is a month behind. We take the same export he already sends the marketplace, load it every fifteen minutes, and give each machine its own page: category, tonnage, hours, year, price, twenty photos, the spec sheet as text Google can read. A contractor searching for a used 8-tonne excavator with under 3,000 hours lands on that page, not on a portal with the dealer's competitors listed beside him, and the enquiry goes to the salesman's phone with the machine's stock number already on it.
What a website costs for plant and machinery dealers
Most machinery dealers need the Growth tier, from €10,000, delivered in 6 weeks, paid 40% to start, 40% at staging sign-off, 20% at launch. That includes your machines fed from your own system, a page per machine, the filters your buyers use, enquiry capture with alerts, sector pages, structured data, 100/100 on Google's speed test at launch, and your hosting, domain and code in your name.
After launch, most take the Managed care plan at €195 a month: hosting, backups, updates, monitoring, unlimited content edits and two hours of development a month, cancel any month. If the site you have now only needs its faults fixed rather than replacing, single fixes start at €350 and the free audit names them.
Typical ticket for a machine in your trade is €40,000 to €250,000; one enquiry that comes to you instead of to the machinery marketplace you list on covers a lot of website. The full menu, with the five-year comparison, is on the pricing page.
Questions machinery dealers ask
- Can it read our stock from the dealer management system we already use?
- Almost always. If your system can export a spreadsheet, a CSV or a feed for the marketplace, we can read it. We build the import once, schedule it, and you never type a machine twice.
- What happens to a machine when it sells?
- It moves to a “recently sold” page with the price hidden, which is proof of what you handle and keeps the page's search ranking instead of throwing it away. Nothing 404s.
- Do we have to stop using the marketplace?
- No. Your own site becomes the master copy and the marketplace becomes a channel you push to. Most dealers keep it for reach and watch the share of enquiries that come direct climb month by month.
Check your own site first
Free, on screen in seconds. The faults a contractor actually hits on your homepage, and what each one costs you.
Free, on screen in about ten seconds, no call. We fetch your homepage once, the way a visitor's browser does, and nothing else.
Five questions to ask anyone quoting you, and our answers
- Where is the work actually done?
- Here, by the person you are talking to. Nothing is passed to a white-label shop in another time zone without telling you, because nothing is passed anywhere.
- Who can see my enquiry data, and under what agreement?
- You, and us while we build or maintain it, under a written data-processing agreement. Your customers' details never leave infrastructure in your name.
- What happens on day 31?
- The same as day 1. Fixed-price builds carry a 90-day warranty on defects; care plans run month to month; nothing expires when the invoice clears.
- Who owns the code, the hosting and the domain?
- You do, from the first commit. Your repository, your hosting account, your registrar. Written into the quote.
- What does Google's own speed test say about it?
- 100/100 at launch on every build we ship, or you do not pay the final instalment. Run it yourself, on any page of the proof site, right now.
Fifteen minutes about your yard
Tell us how your machines reach the machinery marketplace you list on today and we will tell you how they reach your own site tomorrow, with a fixed price.