Websites for bicycle shops: your bikes on your own site within the hour, and the enquiry on your desk first
You already keep your bikes up to date for the online bike retailers. The same feed can run a site you own, fast enough to pass Google's real-visitor speed test, where a commuter or a club rider finds the bike, sends the enquiry to you, and never sees a competitor's stock beside yours.
What it is like now
- Customers want to know if you have their size in stock before they drive over.
- Workshop bookings are phone calls and the diary is on a whiteboard.
- Supplier feeds exist and your site does not use them.
What we build for bike shops
- Stock by model and size fed from your supplier and EPOS feeds
- Workshop booking with service menus and a live diary
- Bike-to-work scheme handling and click-and-collect
- Club and event pages that bring local riders in
What it looks like in practice
Customers want to know if the shop has their size before they drive over, and workshop bookings live on a whiteboard. We build stock by model and size fed from supplier and till feeds, workshop booking with service menus and a live diary, bike-to-work scheme handling and click-and-collect, and club and event pages that bring local riders in.
What a website costs for bicycle shops
Most bike shops need the Growth tier, from €10,000, delivered in 6 weeks, paid 40% to start, 40% at staging sign-off, 20% at launch. That includes your bikes fed from your own system, a page per bike, the filters your buyers use, enquiry capture with alerts, sector pages, structured data, built to score 100 on Google's speed test at launch, and your hosting, domain and code in your name.
After launch, most take the Managed care plan at €195 a month: hosting, SSL, daily backups, software updates, uptime and security monitoring, 2 hours a month shared between content edits and development (no rollover), a monthly report in plain English and a one working day response, month to month with 30 days' notice. If the site you have now only needs its faults fixed rather than replacing, single fixes start at €175 and the free audit names them.
Typical ticket for a bike in your trade is €400 to €10,000; one enquiry that comes to you instead of to the online bike retailers covers a lot of website. The full menu, with the five-year comparison, is on the pricing page.
Questions bike shops ask
- Our suppliers have feeds; we have never used them.
- That is where the stock comes from. Supplier feed plus your till, so a customer sees the size you have in the shop and the size you can have in two days.
- Workshop bookings.
- A service menu with prices and durations, a diary your mechanics control, and a text when the bike is ready.
- Bike-to-work vouchers.
- Handled at checkout with the scheme's rules and paperwork, so the shop does not do it by hand.
Faults we see most on bike shops sites
Before anyone talks about a rebuild, the audit usually finds a few of these. Each has its own page with the fix and the fixed price, and none of them needs a new website.
- Slow to start loading · A half day to a day.
- Not built for phones · One to three days depending on the size of the site, or part of a rebuild.
- Website shows “Not secure” · Usually a half day.
- Security certificate error · Same day.
- Insecure contact form · A half day to a day.
Check your own site first
Free, on screen in seconds. The faults a commuter or a club rider actually hits on your homepage, and what each one costs you.
Free, no call. The first findings come up in a few seconds and the full result in about half a minute. We load your site in a real mobile browser the way Google measures it, read your inner pages, your DNS, certificate, email records and sitemap, follow your stock list to the pages for the things you actually sell, and show you the three worst things on screen.
Five questions to ask anyone quoting you, and our answers
- Where is the work actually done?
- Here, by the person you are talking to. Nothing is passed to a white-label shop in another time zone without telling you, because nothing is passed anywhere.
- Who can see my enquiry data, and under what agreement?
- You, and us while we build or maintain it, under a written data-processing agreement. Your customers' details never leave infrastructure in your name.
- What happens on day 31?
- The same as day 1. Fixed-price builds carry a 90-day warranty on defects; care plans run month to month; nothing expires when the invoice clears.
- Who owns the code, the hosting and the domain?
- You do, from the first commit. Your repository, your hosting account, your registrar. Written into the quote. (The one exception is the monthly dealer plan, where the code passes to you when the 12-month minimum is complete.)
- What does Google's own speed test say about it?
- We build to score 100 on Google's mobile test and report the launch-day figure in writing; the final instalment is due when the written acceptance criteria are met, not on a score. ukcarimports.ie scored 88 on 10 October 2026 with real visitors passing all five Core Web Vitals. Run it yourself, on any page of the proof site.
Fifteen minutes about your shop
Tell us how your bikes reach the online bike retailers today and we will tell you how they reach your own site tomorrow, with a fixed price.