Missing page title

How to see it yourself, in a minute

1. Search Google for your business name and look at the blue link.
2. If it shows your domain name, “Home”, or a sentence that is not your business, the page has no proper title.
3. View the page source and search for “<title>”: empty or missing confirms it.

Or paste your address into the free audit, which checks this and seventeen other faults in ten seconds.

Why it matters

The title is the blue link in Google. Without one, Google writes its own from whatever it finds, usually your domain name or the first line of your menu, and nobody clicks that.

The title is the blue link in Google and the text on the browser tab. Without one, Google writes its own from whatever it finds, usually your domain or the first menu item, and people click the listing below yours. For a page that could rank, this is the difference between ranking and being ignored.

How we fix it

We write a title for every page that says what you do and where, in the words your customers search for.

1. Write a title for every page that says what you do and where, in the words your customers search, under 60 characters.
2. Make sure each page's title is different; duplicate titles are the second most common version of this fault.
3. Check the result in Search Console over the following weeks and adjust the pages Google keeps rewriting.

How long: Two hours for a typical site.

Questions people ask about this

What should the homepage title say?

What you do and where, then your name. “Used excavators and plant for sale, Cork | Murphy Plant” beats “Home | Murphy Plant” every time.

Google changes my titles anyway.

It does when it thinks yours is poor. Write a good one and it usually keeps it.

People usually find this page by searching

• “page title missing seo”
• “how to write website page titles”
• “google showing wrong title”