Websites for wholesalers and distributors: your product lines on your own site within the hour, and the enquiry on your desk first
You already keep your product lines up to date for the trade platforms. The same feed can run a site you own, fast enough to pass Google's real-visitor speed test, where a retailer finds the line, sends the enquiry to you, and never sees a competitor's stock beside yours.
What it is like now
- Orders arrive by phone, email and WhatsApp and someone retypes all of them.
- Every customer has their own price list and only the rep knows it.
- New lines take a week to reach the catalogue because it is a PDF.
What we build for wholesalers
- A trade-only ordering portal with per-account pricing and minimums
- Catalogue fed from your stock system, with live availability
- Reorder from history, standing orders, and rep-assisted baskets
- Integration to your accounts package so nothing is retyped
What it looks like in practice
Orders arrive by phone, email and WhatsApp and someone retypes all of them, and every customer has a price list only the rep knows. We build a trade-only ordering portal with per-account pricing and minimums, a catalogue fed from the stock system with live availability, reorder from history, standing orders and rep-assisted baskets, and an integration to the accounts package so nothing is retyped.
What a website costs for wholesalers and distributors
Most wholesalers need the Platform tier, from €20,000, delivered in 10 to 14 weeks, paid 40 / 40 / 20, or 12 monthly payments. That includes your product lines fed from your own system, a page per line, the filters your buyers use, enquiry capture with alerts, sector pages, structured data, built to score 100 on Google's speed test at launch, and your hosting, domain and code in your name.
After launch, most take the Managed care plan at €195 a month: hosting, SSL, daily backups, software updates, uptime and security monitoring, 2 hours a month shared between content edits and development (no rollover), a monthly report in plain English and a one working day response, month to month with 30 days' notice. If the site you have now only needs its faults fixed rather than replacing, single fixes start at €175 and the free audit names them.
Typical ticket for a line in your trade is €200 to €20,000 an order; one enquiry that comes to you instead of to the trade platforms covers a lot of website. The full menu, with the five-year comparison, is on the pricing page.
Questions wholesalers ask
- Our reps take most orders. Will this cut them out?
- It gives them a basket they can build with the customer on a tablet and a customer who reorders the routine lines without a call, which frees the rep for the lines that need selling.
- Can it talk to our accounts package?
- Usually yes. Orders go in as sales orders, stock and prices come out, and the customer sees their statement online.
- We have minimum order quantities and pack sizes.
- Enforced at the basket, per line, with the customer told why.
Faults we see most on wholesalers sites
Before anyone talks about a rebuild, the audit usually finds a few of these. Each has its own page with the fix and the fixed price, and none of them needs a new website.
- Slow to start loading · A half day to a day.
- Not built for phones · One to three days depending on the size of the site, or part of a rebuild.
- Mixed content warnings · Usually a half day.
- Website software years out of date · A day, sometimes two.
Check your own site first
Free, on screen in seconds. The faults a retailer actually hits on your homepage, and what each one costs you.
Free, no call. The first findings come up in a few seconds and the full result in about half a minute. We load your site in a real mobile browser the way Google measures it, read your inner pages, your DNS, certificate, email records and sitemap, follow your stock list to the pages for the things you actually sell, and show you the three worst things on screen.
Five questions to ask anyone quoting you, and our answers
- Where is the work actually done?
- Here, by the person you are talking to. Nothing is passed to a white-label shop in another time zone without telling you, because nothing is passed anywhere.
- Who can see my enquiry data, and under what agreement?
- You, and us while we build or maintain it, under a written data-processing agreement. Your customers' details never leave infrastructure in your name.
- What happens on day 31?
- The same as day 1. Fixed-price builds carry a 90-day warranty on defects; care plans run month to month; nothing expires when the invoice clears.
- Who owns the code, the hosting and the domain?
- You do, from the first commit. Your repository, your hosting account, your registrar. Written into the quote. (The one exception is the monthly dealer plan, where the code passes to you when the 12-month minimum is complete.)
- What does Google's own speed test say about it?
- We build to score 100 on Google's mobile test and report the launch-day figure in writing; the final instalment is due when the written acceptance criteria are met, not on a score. ukcarimports.ie scored 88 on 10 October 2026 with real visitors passing all five Core Web Vitals. Run it yourself, on any page of the proof site.
Fifteen minutes about your warehouse
Tell us how your product lines reach the trade platforms today and we will tell you how they reach your own site tomorrow, with a fixed price.