Websites for equipment hire companies: your hire fleet on your own site within the hour, and the enquiry on your desk first
You already keep your hire fleet up to date for the hire directories. The same feed can run a site you own, fast enough to pass Google's real-visitor speed test, where a site foreman finds the hire item, sends the enquiry to you, and never sees a competitor's stock beside yours.
What it is like now
- Customers ring to ask whether you have something, because the site does not say.
- Rates are in a spreadsheet the office guards and the site quotes nothing.
- Repeat customers still book by phone at 7am because there is no other way.
What we build for hire companies
- The full fleet online with rates, specs and availability by depot
- A quote-and-book flow that takes the 7am call off the phone
- Account customers log in, see their live hires and off-hire with one click
- Damage and delivery photos attached to each hire, so disputes end quickly
What it looks like in practice
A hire company with three depots gets forty calls a morning asking whether something is available and what it costs. We put the whole fleet online with rates, specs and availability by depot, a quote-and-book flow that takes the seven o'clock call off the phone, and account login so repeat customers see their live hires and off-hire with one click. The site pays for itself in office hours before it sells a single new customer.
What a website costs for equipment hire companies
Most hire companies need the Growth tier, from €10,000, delivered in 6 weeks, paid 40% to start, 40% at staging sign-off, 20% at launch. That includes your hire fleet fed from your own system, a page per hire item, the filters your buyers use, enquiry capture with alerts, sector pages, structured data, built to score 100 on Google's speed test at launch, and your hosting, domain and code in your name.
After launch, most take the Managed care plan at €195 a month: hosting, SSL, daily backups, software updates, uptime and security monitoring, 2 hours a month shared between content edits and development (no rollover), a monthly report in plain English and a one working day response, month to month with 30 days' notice. If the site you have now only needs its faults fixed rather than replacing, single fixes start at €175 and the free audit names them.
Typical ticket for a hire item in your trade is €200 to €5,000 a hire; one enquiry that comes to you instead of to the hire directories covers a lot of website. The full menu, with the five-year comparison, is on the pricing page.
Questions hire companies ask
- Our rates depend on the customer and the duration.
- Then the site shows list rates to the public and each account holder's own rates after login, with weekend and weekly breaks applied automatically.
- Can customers off-hire online?
- Yes, with a timestamp and a photo of the item on return, which ends most disputes before they start.
- We need delivery and collection charges by distance.
- Quoted automatically from the postcode against each depot, with a minimum charge and a cut-off you set.
Faults we see most on hire companies sites
Before anyone talks about a rebuild, the audit usually finds a few of these. Each has its own page with the fix and the fixed price, and none of them needs a new website.
- Slow to start loading · A half day to a day.
- Not built for phones · One to three days depending on the size of the site, or part of a rebuild.
- Website software behind on updates · A half day.
- Visitor tracking stopped years ago · A half day.
- Nothing measures your visitors · Two hours.
Check your own site first
Free, on screen in seconds. The faults a site foreman actually hits on your homepage, and what each one costs you.
Free, no call. The first findings come up in a few seconds and the full result in about half a minute. We load your site in a real mobile browser the way Google measures it, read your inner pages, your DNS, certificate, email records and sitemap, follow your stock list to the pages for the things you actually sell, and show you the three worst things on screen.
Five questions to ask anyone quoting you, and our answers
- Where is the work actually done?
- Here, by the person you are talking to. Nothing is passed to a white-label shop in another time zone without telling you, because nothing is passed anywhere.
- Who can see my enquiry data, and under what agreement?
- You, and us while we build or maintain it, under a written data-processing agreement. Your customers' details never leave infrastructure in your name.
- What happens on day 31?
- The same as day 1. Fixed-price builds carry a 90-day warranty on defects; care plans run month to month; nothing expires when the invoice clears.
- Who owns the code, the hosting and the domain?
- You do, from the first commit. Your repository, your hosting account, your registrar. Written into the quote. (The one exception is the monthly dealer plan, where the code passes to you when the 12-month minimum is complete.)
- What does Google's own speed test say about it?
- We build to score 100 on Google's mobile test and report the launch-day figure in writing; the final instalment is due when the written acceptance criteria are met, not on a score. ukcarimports.ie scored 88 on 10 October 2026 with real visitors passing all five Core Web Vitals. Run it yourself, on any page of the proof site.
Fifteen minutes about your depot
Tell us how your hire fleet reach the hire directories today and we will tell you how they reach your own site tomorrow, with a fixed price.