Websites for independent motor dealers: your cars on your own site within the hour, and the enquiry on your desk first
You already keep your cars up to date for the car marketplace you pay monthly. The same feed can run a site you own, fast enough to pass Google's real-visitor speed test, where a private buyer finds the car, sends the enquiry to you, and never sees a competitor's stock beside yours.
What it is like now
- The marketplace ranks above you for your own dealership name.
- You pay per lead for buyers who found the car on your forecourt.
- Stock photos, prices and specs live in three systems and the website is the last to know.
What we build for car dealers
- Your stock live on your own site from the feed you already maintain, within minutes
- Search, filters and comparison built for phones, built to score 100 on Google's speed test
- Deposits taken online, finance and part-exchange enquiries routed to the right person
- Price-drop alerts and saved searches that bring buyers back to you, not the marketplace
What it looks like in practice
An independent dealer with 40 cars ranks below the marketplace for his own name. We put his stock on his own site from the feed he already maintains, fast enough to pass Google's real-visitor speed test, with search and comparison built for phones, deposits taken online, and price-drop alerts that bring the buyer back to him rather than to the portal. The platform behind ukcarimports.ie does exactly this at 130,000 cars; a forty-car forecourt is the same engineering with the volume turned down.
What a website costs for independent motor dealers
Most car dealers need the Growth tier, from €10,000, delivered in 6 weeks, paid 40% to start, 40% at staging sign-off, 20% at launch. That includes your cars fed from your own system, a page per car, the filters your buyers use, enquiry capture with alerts, sector pages, structured data, built to score 100 on Google's speed test at launch, and your hosting, domain and code in your name.
After launch, most take the Managed care plan at €195 a month: hosting, SSL, daily backups, software updates, uptime and security monitoring, 2 hours a month shared between content edits and development (no rollover), a monthly report in plain English and a one working day response, month to month with 30 days' notice. If the site you have now only needs its faults fixed rather than replacing, single fixes start at €175 and the free audit names them.
Typical ticket for a car in your trade is €8,000 to €60,000; one enquiry that comes to you instead of to the car marketplace you pay monthly covers a lot of website. The full menu, with the five-year comparison, is on the pricing page.
Questions car dealers ask
- We already pay for the marketplace. Why pay for a site as well?
- Because the marketplace charges you for leads that were yours, ranks above you for your own name, and shows your competitors beside every car. Your own site is the only place the buyer sees only you.
- Can buyers pay a deposit online?
- Yes, through Stripe, with the car marked reserved the moment it clears. The proof site takes deposits on 130,000 cars the same way.
- Will our stock photos and prices stay in sync?
- The feed is read on a schedule you choose, usually every fifteen minutes. Change it once in your system and the site follows.
Faults we see most on car dealers sites
Before anyone talks about a rebuild, the audit usually finds a few of these. Each has its own page with the fix and the fixed price, and none of them needs a new website.
- Slow to start loading · A half day to a day.
- Not built for phones · One to three days depending on the size of the site, or part of a rebuild.
- No headline for search engines · Two hours.
- Rented page-builder site · A rebuild at the Presence or Growth tier.
Check your own site first
Free, on screen in seconds. The faults a private buyer actually hits on your homepage, and what each one costs you.
Free, no call. The first findings come up in a few seconds and the full result in about half a minute. We load your site in a real mobile browser the way Google measures it, read your inner pages, your DNS, certificate, email records and sitemap, follow your stock list to the pages for the things you actually sell, and show you the three worst things on screen.
Five questions to ask anyone quoting you, and our answers
- Where is the work actually done?
- Here, by the person you are talking to. Nothing is passed to a white-label shop in another time zone without telling you, because nothing is passed anywhere.
- Who can see my enquiry data, and under what agreement?
- You, and us while we build or maintain it, under a written data-processing agreement. Your customers' details never leave infrastructure in your name.
- What happens on day 31?
- The same as day 1. Fixed-price builds carry a 90-day warranty on defects; care plans run month to month; nothing expires when the invoice clears.
- Who owns the code, the hosting and the domain?
- You do, from the first commit. Your repository, your hosting account, your registrar. Written into the quote. (The one exception is the monthly dealer plan, where the code passes to you when the 12-month minimum is complete.)
- What does Google's own speed test say about it?
- We build to score 100 on Google's mobile test and report the launch-day figure in writing; the final instalment is due when the written acceptance criteria are met, not on a score. ukcarimports.ie scored 88 on 10 October 2026 with real visitors passing all five Core Web Vitals. Run it yourself, on any page of the proof site.
Fifteen minutes about your forecourt
Tell us how your cars reach the car marketplace you pay monthly today and we will tell you how they reach your own site tomorrow, with a fixed price.