Visitor tracking stopped years ago
Your visitor tracking stopped working years ago, so nobody knows where your enquiries come from.
How to see it yourself, in a minute
- View the page source and search for “UA-” or “ga.js”.
- If you find a tracking ID starting with UA-, it stopped collecting data in July 2023.
- Log into Google Analytics: a property with no data since then is the same story.
Or paste your address into the free audit, which checks this and seventeen other faults in ten seconds.
Why it matters
Old Universal Analytics tags stopped collecting data in July 2023. A site still carrying one has been flying blind since, which means every decision about advertising, pages and content is a guess.
Every decision about advertising, pages and content since mid-2023 has been a guess. You cannot tell which pages bring enquiries, whether the directory you pay for sends anyone, or whether the last redesign helped. It costs nothing per month and everything in judgement.
How we fix it
We install current analytics, mark the actions that matter (calls, forms, quotes), connect Search Console, and send you a one-page monthly summary in plain English.
- Install current analytics (GA4, or a privacy-first tool if you prefer) with consent handled correctly.
- Mark the actions that matter: calls tapped, forms sent, quotes requested, directions opened.
- Connect Search Console so you also see what people searched to find you.
- Send you a one-page monthly summary in plain English, so you never have to log in.
How long: A half day.
Questions people ask about this
- We never looked at the old one anyway.
- Then the monthly page is the fix: five numbers that matter, once a month, without logging in.
- Does analytics need a cookie banner?
- It depends on the tool and the settings. A privacy-first setup avoids the banner entirely; GA4 with consent mode needs one. We set up whichever you choose correctly.
People usually find this page by searching
- “google analytics not tracking”
- “universal analytics stopped working”
- “ga4 setup for small business”
Has your site got it?
Paste your address. This and seventeen other faults, checked in seconds.
Free, on screen in about ten seconds, no call. We fetch your homepage once, the way a visitor's browser does, and nothing else.
Or fix the lot at once
If the audit finds five or more, a rebuild is usually cheaper than five fixes. Prices are on the page.