Nothing measures your visitors

How to see it yourself, in a minute

1. View the page source and search for “gtag”, “analytics” or “plausible”.
2. Nothing found means nothing is counting.

Or paste your address into the free audit, which checks this and seventeen other faults in ten seconds.

Why it matters

Without measurement you cannot tell whether a change helped, which pages bring enquiries, or whether that directory listing you pay for sends anyone at all.

Without measurement you cannot tell whether anything works: a new page, an advert, a directory listing, a price change. The site becomes a matter of opinion.

How we fix it

We add privacy-respecting analytics, mark up the actions that matter, and set up a monthly report so you see the numbers without logging into anything.

1. Add privacy-respecting analytics.
2. Mark the actions that matter.
3. Connect Search Console.
4. Set up the monthly summary.

How long: Two hours.

This is one of the eighteen on the fix one thing list. How a fix is quoted, staged and signed off is on how it works; the site we run ourselves, with none of these faults, is on the proof page.

Who it costs most

On a site that carries stock, this fault is paid for on every item page, not just the homepage. It is one of the first things we check for:

• Websites for holiday lets and self-catering · Properties on your own site
• Websites for heating and energy installers · Installations on your own site
• Websites for garages and tyre centres · Bookings on your own site

Questions people ask about this

Is this really worth doing on a small site?

It takes two hours and every later decision depends on it. Yes.

People usually find this page by searching

• “how many visitors does my website get”
• “add analytics to website”
• “website traffic report”