Websites for furniture showrooms: your pieces on your own site within the hour, and the enquiry on your desk first
You already keep your pieces up to date for the national furniture chains online. The same feed can run a site you own, fast enough to pass Google's real-visitor speed test, where a homeowner finds the piece, sends the enquiry to you, and never sees a competitor's stock beside yours.
What it is like now
- People browse online first and your range is not there to browse.
- Ex-display and clearance stock, your best margin, is not advertised anywhere.
- Delivery lead times and fabric options live only in the salesperson's head.
What we build for furniture retailers
- The range online with options, lead times and room-by-room browsing
- Clearance and ex-display listed the day they are marked down
- Enquire, reserve or buy, with delivery quoted by postcode
- Showroom visit booking for the pieces people want to sit on first
What it looks like in practice
People browse online first and the showroom's range is not there to browse, while ex-display and clearance stock, the best margin in the building, is advertised nowhere. We put the range online with options, lead times and room-by-room browsing, list clearance the day it is marked down, let people enquire, reserve or buy with delivery quoted by postcode, and book showroom visits for the pieces they want to sit on first.
What a website costs for furniture showrooms
Most furniture retailers need the Growth tier, from €10,000, delivered in 6 weeks, paid 40% to start, 40% at staging sign-off, 20% at launch. That includes your pieces fed from your own system, a page per piece, the filters your buyers use, enquiry capture with alerts, sector pages, structured data, built to score 100 on Google's speed test at launch, and your hosting, domain and code in your name.
After launch, most take the Managed care plan at €195 a month: hosting, SSL, daily backups, software updates, uptime and security monitoring, 2 hours a month shared between content edits and development (no rollover), a monthly report in plain English and a one working day response, month to month with 30 days' notice. If the site you have now only needs its faults fixed rather than replacing, single fixes start at €175 and the free audit names them.
Typical ticket for a piece in your trade is €300 to €10,000; one enquiry that comes to you instead of to the national furniture chains online covers a lot of website. The full menu, with the five-year comparison, is on the pricing page.
Questions furniture retailers ask
- Fabric and finish options run into the hundreds.
- Options as variants with price differences and lead times per option, maintained once.
- Can we sell clearance online without a full shop?
- Yes. A clearance section with buy-now and collection or delivery, independent of the main range.
- Delivery depends on where they live.
- Quoted by postcode band and item size, shown before they commit.
Faults we see most on furniture retailers sites
Before anyone talks about a rebuild, the audit usually finds a few of these. Each has its own page with the fix and the fixed price, and none of them needs a new website.
- Slow to start loading · A half day to a day.
- Not built for phones · One to three days depending on the size of the site, or part of a rebuild.
- Website shows “Not secure” · Usually a half day.
- Security certificate error · Same day.
- Insecure contact form · A half day to a day.
Check your own site first
Free, on screen in seconds. The faults a homeowner actually hits on your homepage, and what each one costs you.
Free, no call. The first findings come up in a few seconds and the full result in about half a minute. We load your site in a real mobile browser the way Google measures it, read your inner pages, your DNS, certificate, email records and sitemap, follow your stock list to the pages for the things you actually sell, and show you the three worst things on screen.
Five questions to ask anyone quoting you, and our answers
- Where is the work actually done?
- Here, by the person you are talking to. Nothing is passed to a white-label shop in another time zone without telling you, because nothing is passed anywhere.
- Who can see my enquiry data, and under what agreement?
- You, and us while we build or maintain it, under a written data-processing agreement. Your customers' details never leave infrastructure in your name.
- What happens on day 31?
- The same as day 1. Fixed-price builds carry a 90-day warranty on defects; care plans run month to month; nothing expires when the invoice clears.
- Who owns the code, the hosting and the domain?
- You do, from the first commit. Your repository, your hosting account, your registrar. Written into the quote. (The one exception is the monthly dealer plan, where the code passes to you when the 12-month minimum is complete.)
- What does Google's own speed test say about it?
- We build to score 100 on Google's mobile test and report the launch-day figure in writing; the final instalment is due when the written acceptance criteria are met, not on a score. ukcarimports.ie scored 88 on 10 October 2026 with real visitors passing all five Core Web Vitals. Run it yourself, on any page of the proof site.
Fifteen minutes about your showroom
Tell us how your pieces reach the national furniture chains online today and we will tell you how they reach your own site tomorrow, with a fixed price.