Marketplace syndication for machinery dealers
List once on your own site and push to the machinery marketplace you list on from there, instead of the other way round. Your site becomes the master copy, the enquiry comes home, and the marketplace goes back to being a channel.
What is included
- Your site as the single source of truth for stock
- Feeds out to the marketplaces you choose
- Consistent photos, prices and specs everywhere
- Reporting on which channel actually produced the sale
What it looks like in practice
A dealer with 60 machines in the yard lists every one on the marketplace and keeps a PDF stock list on his own site that is a month behind. We take the same export he already sends the marketplace, load it every fifteen minutes, and give each machine its own page: category, tonnage, hours, year, price, twenty photos, the spec sheet as text Google can read. A contractor searching for a used 8-tonne excavator with under 3,000 hours lands on that page, not on a portal with the dealer's competitors listed beside him, and the enquiry goes to the salesman's phone with the machine's stock number already on it.
Why machinery dealers in particular
- Your stock is on the marketplace within an hour and on your own site whenever someone remembers.
- The enquiry goes to the marketplace first, and they charge you for the lead you generated.
- A buyer searching “used 8 tonne excavator” finds the marketplace, not you.
Typical ticket in your trade: €40,000 to €250,000. One enquiry that comes to you instead of to the machinery marketplace you list on covers a lot of website.
The same thing for other trades
Check your own site first
Free, on screen in about ten seconds, no call. We fetch your homepage once, the way a visitor's browser does, and nothing else.
Fixed price, fixed date, in writing
Fifteen minutes about what you sell and how your stock moves today. A quote within two working days.